a

About us

Over 20 years experience in worldwide Promotions

Redefining Value in Sales Promotions

The RIX REWARDS Revolution

Sales Promotions are becoming more creative as simple discounts no longer give consumers the same percep­tion of value they once did.

The very omnipres­ence of consumer deals, discounts, and give­aways no longer excite consumers. We under­stand that the key to win in this compet­i­tive field is trough value-added expe­ri­ences. By empha­sizing emotional engage­ment, we are leading the charge towards more mean­ingful and lasting consumer rela­tion­ships, aligning with the desire for authen­ticity in a world overrun with super­fi­cial deals.

This strategy not only elevates consumer engage­ment but also boosts our clients profits and strengthens their market posi­tion, making RIX REWARDS a true partner in success.

Our inter­na­tional reach drives us to inno­vate and deliver engage­ment solu­tions that are both cultur­ally reso­nant und unniver­sally appealing. The Buy & Fly Promotion stands out as a high­light in our array of successful initia­tives, demon­strating our skill in devel­oping expe­ri­ences that have both a wide-reaching global appeal and a mean­ingful impact.

At RIX REWARDS, we cele­brate over twenty years of leading the way in consumer engage­ment with the preci­sion and quality that Swiss heritage is renowned for.

The Pioneer in Overcoming Discount Culture

Our Mission

When people think of a return flight to a certain desti­na­tion, they auto­mat­i­cally have a price range in mind. This contributes to the fact that our free flight rewards have a partic­u­larly high value percep­tion versus cost ratio and beats any discount. On average, consumers value the free flight 5 times higher than the actual cost to the brand.

01

REVOLUTIONIZING BRAND PERCEPTION

We pioneer a shift away from tradi­tional discounting that declines brand percep­tion and equity.

02

MAXIMIZING PROFITABILITY

Standing as a bastion of prof­itability, RIX REWARDS elim­i­nates the need for constant discounting, boosting profit margins and finan­cial health.

03

OVERCOMING DISCOUNT DEPENDENCY

As a revo­lu­tionary force, we change consumer atti­tudes, focusing on value and quality over regular discounts.

04

CAPTIVATING VALUE-CONSCIOUS SHOPPERS

RIX REWARD, as the vanguard of true consumer connec­tion, draws in shop­pers looking for more than just the usual discounts, thus main­taining a loyal consumer base.

RIX REWARDS

Our Team

Teresa Guzmán

ESP | POR

Pascal Haider

Chief Executive Officer

Juan Magdaleno

MX

Ray Fares

Middle East

Melvin Broekaart

Global Travel Retail

Ines Dittmeier

Chief Marketing Officer

Juan B. Morales Parodi

CO

Rafal Napolszek

PL

Ralph Muellerschoen

President & Founder

Nick Bergman

Benelux

Michal Tyšer

CZ

Parijat Mukherjee

UAE

…and many more.

RIX REWARDS

We operate worldwide

RIX REWARDS 

Facts & Figures

Awards

for several Campaigns

Global

Market Leader

+ 120

Team Members

+ 20

years of expe­ri­ence

Fortune 500

References

Swiss

roots

Elevate Your Brand.

Revolutionize, Maximize and Overcome!

Experience the revo­lu­tionary Buy & Fly promo­tion, offering excep­tional value through free flight vouchers, delve into the dynamic realm of gami­fi­ca­tion for deeper customer engage­ment, and discover the person­al­ized jour­neys of our travel portal.