Brainstorming marketing ideas to increase sales? You might be considering offering rewards to incentivize purchases. As it happens, we know a thing or two about reward-based sales promotions. That’s why we’re sharing our top tips for running a successful...
Much talked about in marketing, the ‘halo effect’ describes an cognitive bias that causes us to form a positive impression of something – be it a person, a product, or a brand – because it’s associated with something else we feel positively about. Negative...
As a marketer, you’ve probably heard of the ‘experience economy’. Coined in 1988 by Joseph Pine and James Gilmore, it describes an economy where “goods and services are sold by emphasizing the effect they have on people’s lives” – an economy, research suggests,...
De’Longhi is one of the leading global brands for home appliances, particularly recognized for their coffee makers. In order to increase sales and awareness for selected De’Longhi premium coffee makers in the Russian market, the Italian brand decided...
After running multiple successful travel campaigns for Germany’s biggest online fashion retailer, we were asked to develop a highly emotional and customer centric campaign around the topic Christmas to boost Zalando’s autumn sales. Find out below how we delivered a...
