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BANK & INSURANCE

Worldwide References

Barclaycard has been using free flight incen­tives to facil­i­tate customer reten­tion, acti­va­tion and acqui­si­tion.

Reactivation rate of
existing customers: +25%

Sign up for the Gold credit card and get a European free flight for two passen­gers.

Increase in new
applications: +38%

Get a free flight if you spend at least 1000€ on your Santander card within the next 2 months.

Reactivation Rate: +21%
Sales increase: +300%

Apply for a new credit card, use it and receive a free flight.

Card applications: +33%
Avg. spending: +47.7%

Sign up for BPI Life Insurance and receive a 6‑months Eleven Sports Subscription.

Life Insurance
Subscriptions: 105.5%

Sign up for the credit card and enjoy a free flight.

Increase in new card
applications: +19%

Get free flight ticket to selected desti­na­tions when you invest in Unit Trust of Gold at Al Rajhi Bank.

Investment
increase: +37%
Sign up for a Deutsche Bank MasterCard Travel and get a free flight.
Increase in new card
applications: +24%

Focus on

Santander

Get a free flight if you spend at least 1000€ on your Santander card within the next 2 months.

Reactivation Rate: +21%
Sales increase: +300%
Campaign background / challenges
  • Sign-up for Credit Cards
  • Account Opening
  • Credit Card Activations
  • User Retention
Credit Card Activation Campaign (Germany)
  • Target group acti­va­tion +21%
  • Reactivation rate of +21%
  • Sales increase of +300%
Credit Card Sign-ups (Portugal)
  • Sign-ups: +27%
Countries

2012 — 2023
Germany, Portugal

The free flight campaign generated +300% in sales

Elevate Your Brand.

Revolutionize, Maximize and Overcome!

Experience the revo­lu­tionary Buy & Fly promo­tion, offering excep­tional value through free flight vouchers, delve into the dynamic realm of gami­fi­ca­tion for deeper customer engage­ment, and discover the person­al­ized jour­neys of our travel portal.