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Case Studies, Knowledge & Concepts
Welcome to the RIX Rewards Blog! In addition to posting regular articles on industry insights and learnings, we will keep you up to date on the most recent sales promotion ideas and concepts. Make sure you don’t miss any posts by signing up to our newsletter!
Riding on the back of memorable experiences with Teresa
5 Questions to Teresa Guzman, Director at RIX Rewards about her passion of riding horses and the sensation of lifestyle relevant rewards.
Forget about FOMO: Why Storytelling is the better tactic for sales promotions
When it comes to sales promotions, FOMO will only get you so far. Capture your audience’s engagement and build trust with memorable stories.
Upgrading the Customer Journey the Italian way with ‘La Dolce Vita’
5 Questions to Martino Picotti, Director at RIX Rewards about his life in Dubai and how to emotionalize brand experiences the Italian way.
Silents, Boomers, Gen X, Millennials, Gen Z and Alphas: Who, How & Why?
Each generation has shared values, characteristics and views as a result of their life experiences. Here is what unites them as consumers.
Riding the Endless Road of Brand Experience with Harley Davidson
5 Questions to Ralph Muellerschoen, Founder of RIX Rewards about his Passion for Harley and why Brand Experience is a “Taste Ride” away.
Want to build a purpose-driven brand? Start with your employees
‘Purpose’ isn’t a new concept for brands, but it’s gaining momentum again. Want to unleash its full potential? Here is how.
How to unlock today’s experience economy through people-centricity
We ask Pascal Haider, CEO of RIX Rewards 5 questions on how to design experiences that make people fall in love with brands.
5 Tips For Using Engagement Marketing In Sales Promotions
Engagement marketing should be a part of every promotion strategy. Here are 5 tips to make your promotions more engaging.
Myth Busting: 5 Misconceptions About Creative Rewards
What are the 5 most common misconceptions about running a reward campaign? Find out the facts behind bundling your products with rewards.
10 Reasons Rewards Are Better For Your Brand Than Discounts
Ever wondered if there is a good alternative to discounts? See these 10 reasons why you should consider rewards for your next sales promotion.
The WIIFM Factor: Lead With Benefits, Not Features
People only care about what your product can do for them. The “What’s in it for me?” factor helps you craft more effective marketing messages.
How Much Social Currency Does Your Brand Have?
Learn what social currency is and why it is so important to use it as a part of your marketing strategy. We’ll show you how to increase yours.