Case Studies, Knowledge & Concepts
Welcome to the RIX Rewards Blog! In addition to posting regular articles on industry insights and learnings, we will keep you up to date on the most recent sales promotion ideas and concepts. Make sure you don’t miss any posts by signing up to our newsletter!
Ok, but what’s in it for me? Lead with benefits, not features
People only care about what your product can do for them. The “What’s in it for me?” factor helps you craft more effective marketing messages.
8 reasons why the experience economy is an opportunity for brands
Here are 8 reasons why failing to position your product brand in the experience economy could be your biggest marketing mistake.
Make Experiences Your Brand Equity Booster!
Experiences tap into people’s emotions, increase positive brand associations and brand loyalty and contribute to higher brand equity.
What will you do for Valentine’s Day this Year?
Don’t let your customers alone with this important decision… Valentine’s Day has become the 2nd largest commercial holiday after Black Friday. Plenty of reason to offer them something special.
List of all Sports Events 2022
World Cup, Super Bowl, Tennis, F1 – 2022 has a lot to offer. Don’t miss out on this year’s events to drive sales through exciting sales promotions.
Want to be more profitable in 2022? Bundle products with experiences
One thing’s certain for 2022: targets will come – and they’ll likely be increasingly ambitious. Bundling your products with experiences lets you achieve your goals.
Marketing Calendar 2022
Every year is packed with festive holidays and exciting events. Offer unforgettable experiences your customers love to boost engagement and sales.
The key to brand love? Lifestyle relevance
It’s the first rule of marketing: lead with value. How does it fit your audience’s lifestyle? In what way does it actually improve people’s lives?
Looking for a magic idea and a team that can help you make “people fall in love with your brand”? We couldn’t be more excited to work with you.
How to give your brand a voice that speaks to your customers
Think of your promotional activities as an extension of your creative marketing and advertising – the voice to your customers.
3 Elements To Cultivate Emotional Connection With Consumers
Establish emotional connection with consumers, by earning their trust, helping them fulfill their needs, and providing enjoyable experiences.
24 Countries, 7 Regions – People, Virtuality & A Global Organization
Interview with Christoph M. Lindemann, Director at RIX Rewards about how to create corporate culture in a virtual work environment.