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Case Studies, Knowledge & Concepts
Welcome to the RIX Rewards Blog! In addition to posting regular articles on industry insights and learnings, we will keep you up to date on the most recent sales promotion ideas and concepts. Make sure you don’t miss any posts by signing up to our newsletter!
Make Word-Of-Mouth A Key Part Of Your Marketing Mix
What is word-of-mouth marketing?Word-of-mouth marketing – also known as word-of-mouth advertising – means influencing and encouraging discussion among consumers about your brand, product, service, or event. Sixty-four percent of marketing...
How To Create Customer Personas That Forge Emotional Connections
How well do you know your customer? Perhaps you know roughly how old they are, or even where they live. But you need to understand them on a deeper level if you want to create an emotional connection with your brand. This is where customer personas...
Want To Become More Customer Centric? Start With Maslow’s Pyramid
As a marketer, it’s your job to get inside the minds of consumers and convince them to buy your product or service, right? When it comes to consumer-centric selling, it makes sense to bring a bit of psychological theory into the mix. Enter: Abraham...
Your Guide To Environmentally Sustainable Sales Promotions
As a marketer, we imagine you’ve read about the importance of brands being environmentally sustainable. But what have you actually done about it? You’re not alone: despite 90% of executives considering sustainability important, only 60% of...
Why Gamification And Promotions Are A Match Made In Heaven
WHAT IS GAMIFICATION?Gamification is as fun as it sounds. Basically, it means applying game mechanics such as point scoring, competition and rules of play to non-gaming environments, to engage and motivate people to change their behavior, or...
Caught In a Discount Spiral? Here’s How To Break Free
Picture business in a post-pandemic world. Likely you’ll see visions of ads for discount sales everywhere you look – “20% off everything!” “Half price for a limited time!” Beneath the cheerful signs, the reality is many brands are desperate for...
Valentine’s Day: How To Increase Sales by Giving Your Customers What They Want
Did you know that according to Statista, Valentine's Day sales in the United States reached over 25 billion USD in 2020? That is an increase of +32% compared to 2019. We can actually see the increasing popularity for this romantic holiday across...
5 Things You Need to Know to Run a Successful Reward-Based Sales Promotion
Brainstorming marketing ideas to increase sales? You might be considering offering rewards to incentivize purchases. As it happens, we know a thing or two about reward-based sales promotions. That’s why we’re sharing our top tips for running a...
De’Longhi Doubles Sales
De’Longhi is one of the leading global brands for home appliances, particularly recognized for their coffee makers. In order to increase sales and awareness for selected De'Longhi premium coffee makers in the Russian market, the Italian brand...
The ‘Halo Effect’ is a marketer’s secret weapon: Here’s how to use it
Much talked about in marketing, the ‘halo effect’ describes an cognitive bias that causes us to form a positive impression of something – be it a person, a product, or a brand – because it’s associated with something else we feel positively about....
Christmas With Zalando
What is the one thing everyone needs to celebrate Christmas properly? That’s right, a Christmas tree. Zalando’s customers did not only receive the gifts they ordered, but also the Christmas tree to put them under.
Why the experience economy is an opportunity for product brands
What does the ‘experience economy’ mean for product marketing? Here are 8 reasons why failing to position your product brand in the experience economy could be your biggest marketing mistake.