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Engagement marketing should be a part of every promotion strategy. Here are 5 tips to make your promotions more engaging.

What are the 5 most common misconceptions about running a reward campaign? Find out the facts behind bundling your products with rewards.

Ever wondered if there is a good alternative to discounts? See these 10 reasons why you should consider rewards for your next sales promotion.

People only care about what your product can do for them. The “What’s in it for me?” factor helps you craft more effective marketing messages.

Learn what social currency is and why it is so important to use it as a part of your marketing strategy. We’ll show you how to increase yours.

There’s almost no limit to what reward-based sales promotions can help you achieve. Here are 5 rules to make sure you choose the right reward.

80% of emotionally engaged consumers will promote brands among their family and friends. Here’s how you can unlock word-of-mouth marketing.

Customer personas help you develop in-depth knowledge of who your customer is, which is crucial for creating an emotional connection with your brand.

Consumers say their relationship with a brand starts when they feel that brand understands their desires. Maslow’s pyramid helps brands get this right.

Gamification in sales promotions offers endless opportunities to create an emotional, on-brand experience that increases brand visibility and engagement.

Once you’re caught in a discount spiral, it’s hard to break. Here are some ideas on how to gain control of your prices again without losing sales.