RIX REWARDS BLOG
Make Experiences Your Brand Equity Booster!
As a marketer, you spend time and energy developing your brand and making sure it’s consistent across all platforms. Unlike other sales promotions, bundling your products with experiences allows you to create a tailored offering that aligns with your unique brand…
Why Back-to-School Season is a Goldmine for Businesses
The back-to-school season is more than just the start of a new academic year; it’s a prime opportunity for businesses to boost their sales and brand awareness. As the second-largest spending season after Black Friday, back-to-school promotions offer immense potential…
5 Things You Need to Know to Run a Successful Reward-Based Sales Promotion
Brainstorming marketing ideas to increase sales? You might be considering offering rewards to incentivize purchases. As it happens, we know a thing or two about reward-based sales promotions. That’s why we’re sharing our top tips for running a successful reward…
The ‘Halo Effect’ is a marketer’s secret weapon: Here’s how to use it
Much talked about in marketing, the ‘halo effect’ describes an cognitive bias that causes us to form a positive impression of something – be it a person, a product, or a brand – because it’s associated with something else we feel positively about. Negative impressions…
Why the experience economy is an opportunity for product brands
As a marketer, you’ve probably heard of the ‘experience economy’. Coined in 1988 by Joseph Pine and James Gilmore, it describes an economy where “goods and services are sold by emphasizing the effect they have on people’s lives” – an economy, research suggests, we’re…
