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Learn what social currency is and why it is so important to use it as a part of your marketing strategy. We’ll show you how to increase yours.

There’s almost no limit to what reward-based sales promotions can help you achieve. Here are 5 rules to make sure you choose the right reward.

What is word-of-mouth marketing?Word-of-mouth marketing – also known as word-of-mouth advertising – means influencing and encouraging discussion among consumers about your brand, product, service, or event. Sixty-four percent of marketing...

How well do you know your customer? Perhaps you know roughly how old they are, or even where they live. But you need to understand them on a deeper level if you want to create an emotional connection with your brand. This is where customer personas...

As a marketer, it’s your job to get inside the minds of consumers and convince them to buy your product or service, right? When it comes to consumer-centric selling, it makes sense to bring a bit of psychological theory into the mix. Enter: Abraham...

WHAT IS GAMIFICATION?Gamification is as fun as it sounds. Basically, it means applying game mechanics such as point scoring, competition and rules of play to non-gaming environments, to engage and motivate people to change their behavior, or...

Picture business in a post-pandemic world. Likely you’ll see visions of ads for discount sales everywhere you look – “20% off everything!” “Half price for a limited time!” Beneath the cheerful signs, the reality is many brands are desperate for...

Brainstorming marketing ideas to increase sales? You might be considering offering rewards to incentivize purchases. As it happens, we know a thing or two about reward-based sales promotions. That’s why we’re sharing our top tips for running a...

Much talked about in marketing, the ‘halo effect’ describes an cognitive bias that causes us to form a positive impression of something – be it a person, a product, or a brand – because it’s associated with something else we feel positively about....