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Case Studies, Knowledge & Concepts
Welcome to the RIX Rewards Blog! In addition to posting regular articles on industry insights and learnings, we will keep you up to date on the most recent sales promotion ideas and concepts. Make sure you don’t miss any posts by signing up to our newsletter!
How to give your brand a voice that speaks to your customers
Think of your promotional activities as an extension of your creative marketing and advertising – the voice to your customers.
3 Elements To Cultivate Emotional Connection With Consumers
Establish emotional connection with consumers, by earning their trust, helping them fulfill their needs, and providing enjoyable experiences.
24 Countries, 7 Regions – People, Virtuality & A Global Organization
Interview with Christoph M. Lindemann, Director at RIX Rewards about how to create corporate culture in a virtual work environment.
Unleash ‘Brand Magic’ With Experiences Your Customers Love
Magic brand moments are “instances where a customer feels exactly the way you want them to about your product.” Here are 3 examples
7 reasons why discounts are not sustainable
Discounting is one way to boost sales but long-term, discounts can be damaging, making it an unsustainable method. Here is why.
If ‘LOVE’ is the answer, how do you make people fall in love with a brand?
It is often the simply formulas that can make the whole difference. Apply these three simple elements to create a magic brand moment.
How to unleash your full potential? All it takes is courage
Interview with Juan Magdaleno, Director at RIX Rewards in Mexico about running marathons and what it means for brands and their promotional activities.
Your brain fools you every single day: here’s how to use cognitive bias to your advantage
As a marketer, understanding cognitive bias gives you insight into how your target audience thinks – even if they don’t know it.
Riding on the back of memorable experiences with Teresa
5 Questions to Teresa Guzman, Director at RIX Rewards about her passion of riding horses and the sensation of lifestyle relevant rewards.
Forget about FOMO: Why Storytelling is the better tactic for sales promotions
When it comes to sales promotions, FOMO will only get you so far. Capture your audience’s engagement and build trust with memorable stories.
Upgrading the Customer Journey the Italian way with ‘La Dolce Vita’
5 Questions to Martino Picotti, Director at RIX Rewards about his life in Dubai and how to emotionalize brand experiences the Italian way.
Silents, Boomers, Gen X, Millennials, Gen Z and Alphas: Who, How & Why?
Each generation has shared values, characteristics and views as a result of their life experiences. Here is what unites them as consumers.