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Case Studies, Knowledge & Concepts
Welcome to the RIX Rewards Blog! In addition to posting regular articles on industry insights and learnings, we will keep you up to date on the most recent sales promotion ideas and concepts. Make sure you don’t miss any posts by signing up to our newsletter!
De’Longhi Doubles Sales
De’Longhi is one of the leading global brands for home appliances, particularly recognized for their coffee makers. In order to increase sales and awareness for selected De'Longhi premium coffee makers in the Russian market, the Italian brand...
The ‘Halo Effect’ is a marketer’s secret weapon: Here’s how to use it
Much talked about in marketing, the ‘halo effect’ describes an cognitive bias that causes us to form a positive impression of something – be it a person, a product, or a brand – because it’s associated with something else we feel positively about....
Christmas With Zalando
What is the one thing everyone needs to celebrate Christmas properly? That’s right, a Christmas tree. Zalando’s customers did not only receive the gifts they ordered, but also the Christmas tree to put them under.
Why the experience economy is an opportunity for product brands
What does the ‘experience economy’ mean for product marketing? Here are 8 reasons why failing to position your product brand in the experience economy could be your biggest marketing mistake.
du Telecom goes viral
How do you get the word out about your unique promotion without spending a large amount of your budget on advertising? Find out how du used the element of surprise to promote this reward.
Fly With GoPro
How do you boost awareness for a product at the end of its lifecycle? Find out how GoPro doubled their engagement rate on social media and reached 1mio impressions organically.
Euro Trip With Samsung
For the launch of their flagship mobile phone Galaxy S6 and one year later Galaxy S7 Samsung invited their customers on a free flight to a destination of choice.
Find out how this was perceived by the customers.