Case Studies, Knowledge & Concepts
Welcome to the RIX Rewards Blog! In addition to posting regular articles on industry insights and learnings, we will keep you up to date on the most recent sales promotion ideas and concepts. Make sure you don’t miss any posts by signing up to our newsletter!
Magic brand moments are “instances where a customer feels exactly the way you want them to about your product.” Here are 3 examples
Discounting is one way to boost sales but long-term, discounts can be damaging, making it an unsustainable method. Here is why.
It is often the simply formulas that can make the whole difference. Apply these three simple elements to create a magic brand moment.
Interview with Juan Magdaleno, Director at RIX Rewards in Mexico about running marathons and what it means for brands and their promotional activities.
As a marketer, understanding cognitive bias gives you insight into how your target audience thinks – even if they don’t know it.
5 Questions to Teresa Guzman, Director at RIX Rewards about her passion of riding horses and the sensation of lifestyle relevant rewards.
When it comes to sales promotions, FOMO will only get you so far. Capture your audience’s engagement and build trust with memorable stories.
5 Questions to Martino Picotti, Director at RIX Rewards about his life in Dubai and how to emotionalize brand experiences the Italian way.
Each generation has shared values, characteristics and views as a result of their life experiences. Here is what unites them as consumers.
5 Questions to Ralph Muellerschoen, Founder of RIX Rewards about his Passion for Harley and why Brand Experience is a “Taste Ride” away.
‘Purpose’ isn’t a new concept for brands, but it’s gaining momentum again. Want to unleash its full potential? Here is how.
We ask Pascal Haider, CEO of RIX Rewards 5 questions on how to design experiences that make people fall in love with brands.