Insights Articles

People only care about what your product can do for them. The “What’s in it for me?” factor helps you craft more effective marketing messages.

Here are 8 reasons why failing to position your product brand in the experience economy could be your biggest marketing mistake.

Experiences tap into people’s emotions, increase positive brand associations and brand loyalty and contribute to higher brand equity.

Don’t let your customers alone with this important decision… Valentine’s Day has become the 2nd largest commercial holiday after Black Friday. Plenty of reason to offer them something special.

One thing’s certain for 2022: targets will come – and they’ll likely be increasingly ambitious. Bundling your products with experiences lets you achieve your goals.

Think of your promotional activities as an extension of your creative marketing and advertising – the voice to your customers.

As a marketer, understanding cognitive bias gives you insight into how your target audience thinks – even if they don’t know it.