People only care about what your product can do for them. The “What’s in it for me?” factor helps you craft more effective marketing messages.
8 reasons why the experience economy is an opportunity for brands
Here are 8 reasons why failing to position your product brand in the experience economy could be your biggest marketing mistake.
Make Experiences Your Brand Equity Booster!
Experiences tap into people’s emotions, increase positive brand associations and brand loyalty and contribute to higher brand equity.
What will you do for Valentine’s Day this Year?
Don’t let your customers alone with this important decision… Valentine’s Day has become the 2nd largest commercial holiday after Black Friday. Plenty of reason to offer them something special.
Want to be more profitable in 2022? Bundle products with experiences
One thing’s certain for 2022: targets will come – and they’ll likely be increasingly ambitious. Bundling your products with experiences lets you achieve your goals.
How to give your brand a voice that speaks to your customers
Think of your promotional activities as an extension of your creative marketing and advertising – the voice to your customers.
Your brain fools you every single day: here’s how to use cognitive bias to your advantage
As a marketer, understanding cognitive bias gives you insight into how your target audience thinks – even if they don’t know it.