Discounting is one way to boost sales but long-term, discounts can be damaging, making it an unsustainable method. Here is why.
It is often the simply formulas that can make the whole difference. Apply these three simple elements to create a magic brand moment.
When it comes to sales promotions, FOMO will only get you so far. Capture your audience’s engagement and build trust with memorable stories.
Each generation has shared values, characteristics and views as a result of their life experiences. Here is what unites them as consumers.
‘Purpose’ isn’t a new concept for brands, but it’s gaining momentum again. Want to unleash its full potential? Here is how.
Engagement marketing should be a part of every promotion strategy. Here are 5 tips to make your promotions more engaging.
What are the 5 most common misconceptions about running a reward campaign? Find out the facts behind bundling your products with rewards.
Ever wondered if there is a good alternative to discounts? See these 10 reasons why you should consider rewards for your next sales promotion.
People only care about what your product can do for them. The “What’s in it for me?” factor helps you craft more effective marketing messages.