Knowledge Articles

World Cup, Super Bowl, Tennis, F1 – 2022 has a lot to offer. Don’t miss out on this year’s events to drive sales through exciting sales promotions.

It’s the first rule of marketing: lead with value. How does it fit your audience’s lifestyle? In what way does it actually improve people’s lives?

Establish emotional connection with consumers, by earning their trust, helping them fulfill their needs, and providing enjoyable experiences.

Discounting is one way to boost sales but long-term, discounts can be damaging, making it an unsustainable method. Here is why.

It is often the simply formulas that can make the whole difference. Apply these three simple elements to create a magic brand moment.

When it comes to sales promotions, FOMO will only get you so far. Capture your audience’s engagement and build trust with memorable stories.

Each generation has shared values, characteristics and views as a result of their life experiences. Here is what unites them as consumers.

‘Purpose’ isn’t a new concept for brands, but it’s gaining momentum again. Want to unleash its full potential? Here is how.

Engagement marketing should be a part of every promotion strategy. Here are 5 tips to make your promotions more engaging.