What are the 5 most common misconceptions about running a reward campaign? Find out the facts behind bundling your products with rewards.
10 Reasons Rewards Are Better For Your Brand Than Discounts
Ever wondered if there is a good alternative to discounts? See these 10 reasons why you should consider rewards for your next sales promotion.
The WIIFM Factor: Lead With Benefits, Not Features
People only care about what your product can do for them. The “What’s in it for me?” factor helps you craft more effective marketing messages.
How Much Social Currency Does Your Brand Have?
Learn what social currency is and why it is so important to use it as a part of your marketing strategy. We’ll show you how to increase yours.
5 Golden Rules For Creating Rewards Your Customers Will Love
There’s almost no limit to what reward-based sales promotions can help you achieve. Here are 5 rules to make sure you choose the right reward.
Make Word-Of-Mouth A Key Part Of Your Marketing Mix
80% of emotionally engaged consumers will promote brands among their family and friends. Here’s how you can unlock word-of-mouth marketing.
How To Create Customer Personas That Forge Emotional Connections
Customer personas help you develop in-depth knowledge of who your customer is, which is crucial for creating an emotional connection with your brand.
Want To Become More Customer Centric? Start With Maslow’s Pyramid
Consumers say their relationship with a brand starts when they feel that brand understands their desires. Maslow’s pyramid helps brands get this right.
Why Gamification And Promotions Are A Match Made In Heaven
Gamification in sales promotions offers endless opportunities to create an emotional, on-brand experience that increases brand visibility and engagement.