Consumer ElecÂtronics
WorldÂwide ReferÂences
Sales Increase: +300%
Social TracÂtion: +100%
Market Share: +37.5%
Sell-in: +10,000 units
Sales Increase of
promoted models: +61%
Great project manageÂment and campaign fulfilÂment! We are looking forward to our next projects
together.
Theresa von Rueden
Marketing Manager | Samsung
Buy De’Longhi coffee makers and receive a free flight voucher.
Sales Increase: +82%
Market Share: +26%
Buy an Epson printer and 3 cartridges and receive a free flight for two people.
Gold Award Winner
Upsell: +50%
Fly Away with Epson achieved all of the busiÂness objecÂtives set and in its achieveÂments contributed to Epson Europe’s Consumer BusiÂness Units most successful quarter to date.
Alberto Raviolo
Vice PresÂiÂdent | Epson Europe
Sales increase: +33%
Repeated campaign
Focus on
GoPro
Sales Increase: +300%
Social TracÂtion: +100%
Campaign backÂground / chalÂlenges
- End of life product (just before launch of GoPro 8)
- PromoÂtion based on retail price € 429,- (was already 50€ discounted in the market)
- Campaign conducted with 2nd tier retail chanÂnels only
- Parallel promoÂtions (50 EUR add-ons / 100 EUR discount trade-in)
Results
- Total People Reached: 1,000,000
- Total Social EngageÂment: 40,000
- Sales Increase: +300%
- GenerÂated Revenue: 2,670,000€
- Campaign Cost: 134,000€
- ROI: 20x
ParticÂiÂpating CounÂtries
Germany, Russia
The free flight campaign was 2.5x more profÂitable than a 50€ discount campaign
Focus on
De’Longhi
Buy De’Longhi coffee makers and receive a free flight voucher.
Sales Increase: +82%
Market Share: +26%
Campaign BackÂground
Increase sales for selected models of De’Longhi’s premium range of bean-to-cup coffee makers and Kenwood premium cooking machines.
Results
- Sales Increase: +82%
- RelaÂtive Market Share: +26%
- OutperÂforming competiÂtors such as Saeco, Jura and others
ProfÂitability
- GenerÂated Revenue: 1,800,000$
- Campaign Cost: only 96,000€
- ROI: 19x
ParticÂiÂpating CounÂtries
2017–2020
Russia, Slovenia, Romania, Croatia
We were able to increase sales by +82%, while keeping the investÂment as small as a 5% discount.
Focus on
TCL
Market Share: +37.5%
Sell-in: +10,000 units
Results
- Sales Increase: +32%
- Total Flight Value: 2,600,000$
- Sold 10.000 addiÂtional prodÂucts into Walmart. Double Sell-in!
- TCL vs. Hisense vs. Samsung. Normally TCL prices 5–10% under Hisense. With campaign able to keep 5–10% more expenÂsive with stable sales volumes.
- Market Share increase: +37.5%
ProfÂitability
- GenerÂated Revenue: +5,000,000$
- Campaign Cost: 280,000$
- ROI: 18x
Campaigns since with TCL
- 2019 – Free Flights (Poland)
- 2020 – Free Flights (Mexico)
- 2022 – NFL Game + Super Bowl (Mexico)
- 2023 – NFL MetaÂverse Campaign (Mexico)
- 2023 – CashÂback GamiÂfiÂcaÂtion (Mexico)
The free flight campaign helped to double the sell-in into major retailers, giving more space expoÂsure and boosting sales.
Focus on
Samsung
Sales Increase of
promoted models: +61%
Campaign BackÂground
With a purchase of a particÂiÂpating Samsung product (SmartÂphone, Printer, PCs, Laptop or NoteÂbook), in one of their particÂiÂpated stores, Samsung rewarded their customer with a free return flight.
Campaign Results / ProfÂitibality
- Total GenerÂated Revenue: +15,000,000$
- Sales Increase Average: +54%
- Cost less than a 10% discount campaign
- ROI average: 14x
ParticÂiÂpating CounÂtries
2012 — 2020
Germany, Russia & Belarus, Lithuania, Lativa, Estonia, Ukraine, Moldova, Czech Republic
I love this promoÂtion; I have never expeÂriÂenced someÂthing like this before.
Maria G. (customer)
Elevate Your Brand.
RevoÂluÂtionize, MaxiÂmize and OverÂcome!
Experience the revoÂluÂtionary Buy & Fly promoÂtion, offering excepÂtional value through free flight vouchers, delve into the dynamic realm of gamiÂfiÂcaÂtion for deeper customer engageÂment, and discover the personÂalÂized jourÂneys of our travel portal.
