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Consumer Electronics

Worldwide References
Buy a GoPro Hero Black and get a free return flight to 1 of 38 desti­na­tions.
Sales Increase: +300%
Social Traction: +100%
Buy a 4k / UHD TCL TV and fly for free to the USA, Central and South America.
Market Share: +37.5%
Sell-in: +10,000 units
Buy a Samsung Galaxy Phone at partic­i­pating retailers and get a free flight.
Sales Increase of
promoted models: +61%
Great project management and campaign fulfilment! We are looking forward to our next projects
together.
Theresa von Rueden

Marketing Manager | Samsung

Buy De’Longhi coffee makers and receive a free flight voucher.

Sales Increase: +82%
Market Share: +26%

Buy an Epson printer and 3 cartridges and receive a free flight for two people.

Gold Award Winner
Upsell: +50%
Fly Away with Epson achieved all of the business objectives set and in its achievements contributed to Epson Europe’s Consumer Business Units most successful quarter to date.
Alberto Raviolo

Vice President | Epson Europe

Buy any Philips TV and receive a free flight to a European desti­na­tion.
Sales increase: +33%
Repeated campaign

Focus on

GoPro

Buy a GoPro Hero Black and get a free return flight to 1 of 38 desti­na­tions.
Sales Increase: +300%
Social Traction: +100%
Campaign background / challenges
  • End of life product (just before launch of GoPro 8)
  • Promotion based on retail price € 429,- (was already 50€ discounted in the market)
  • Campaign conducted with 2nd tier retail chan­nels only
  • Parallel promo­tions (50 EUR add-ons / 100 EUR discount trade-in)
Results
  • Total People Reached: 1,000,000
  • Total Social Engagement: 40,000
  • Sales Increase: +300%
  • Generated Revenue: 2,670,000€
  • Campaign Cost: 134,000€
  • ROI: 20x
Participating Countries

Germany, Russia

The free flight campaign was 2.5x more profitable than a 50€ discount campaign

Focus on

De’Longhi

Buy De’Longhi coffee makers and receive a free flight voucher.

Sales Increase: +82%
Market Share: +26%
Campaign Background

Increase sales for selected models of De’Longhi’s premium range of bean-to-cup coffee makers and Kenwood premium cooking machines.

Results
  • Sales Increase: +82%
  • Relative Market Share: +26%
  • Outperforming competi­tors such as Saeco, Jura and others
Profitability
  • Generated Revenue: 1,800,000$
  • Campaign Cost: only 96,000€
  • ROI: 19x
Participating Countries

2017–2020
Russia, Slovenia, Romania, Croatia

We were able to increase sales by +82%, while keeping the investment as small as a 5% discount.

Focus on

TCL

Buy a 4k / UHD TCL TV and fly for free to the USA, Central and South America.
Market Share: +37.5%
Sell-in: +10,000 units
Results
  • Sales Increase: +32%
  • Total Flight Value: 2,600,000$
  • Sold 10.000 addi­tional prod­ucts into Walmart. Double Sell-in!
  • TCL vs. Hisense vs. Samsung. Normally TCL prices 5–10% under Hisense. With campaign able to keep 5–10% more expen­sive with stable sales volumes.
  • Market Share increase: +37.5%
Profitability
  • Generated Revenue: +5,000,000$
  • Campaign Cost: 280,000$
  • ROI: 18x
Campaigns since with TCL
  • 2019 – Free Flights (Poland)
  • 2020 – Free Flights (Mexico)
  • 2022 – NFL Game + Super Bowl (Mexico)
  • 2023 – NFL Metaverse Campaign (Mexico)
  • 2023 – Cashback Gamification (Mexico)

The free flight campaign helped to double the sell-in into major retailers, giving more space exposure and boosting sales.

Focus on

Samsung

Buy a Samsung Galaxy Phone at partic­i­pating retailers and get a free flight.
Sales Increase of
promoted models: +61%
Campaign Background

With a purchase of a partic­i­pating Samsung product (Smartphone, Printer, PCs, Laptop or Notebook), in one of their partic­i­pated stores, Samsung rewarded their customer with a free return flight.

Campaign Results / Profitibality
  • Total Generated Revenue: +15,000,000$
  • Sales Increase Average: +54%
  • Cost less than a 10% discount campaign
  • ROI average: 14x
Participating Countries

2012 — 2020
Germany, Russia & Belarus, Lithuania, Lativa, Estonia, Ukraine, Moldova, Czech Republic

I love this promotion; I have never experienced something like this before.

Maria G. (customer)

Elevate Your Brand.

Revolutionize, Maximize and Overcome!

Experience the revo­lu­tionary Buy & Fly promo­tion, offering excep­tional value through free flight vouchers, delve into the dynamic realm of gami­fi­ca­tion for deeper customer engage­ment, and discover the person­al­ized jour­neys of our travel portal.