DOWNLOAD YOUR FREE E-BOOK
Emotion Sells: How To Increase Sales And Grow Your Brand Sustainably With Experience Rewards
Do you want to find out how you can increase sales and strengthen your brand at the same time? Then download your free copy of our e-book. With a ton of insights on consumers’ emotions and behavior, this 20 page paper is aimed at anyone who wants to understand what it takes to craft more compelling offers for their customers.
WHAT YOU WILL LEARN
WHY DISCOUNTS ARE NOT SUSTAINABLE FOR YOUR BUSINESS
Promotional discounts increase sales and market share in the short term, but can damage brand equity and profitability in the long term by undermining price integrity, reducing product value and ultimately eroding consumer trust.
WHY BRANDS SHOULD FORM EMOTIONAL CONNECTIONS
Consumers make decisions based primarily on emotions, so building emotional connections with consumers benefits your business. To build emotional connections, tap into consumers’ psychological needs and prioritize trustworthiness, responsiveness and consistency.
HOW TO FORM EMOTIONAL CONNECTIONS WITH EXPERIENCES
In today’s experience economy, experience rewards are an incentive to buy that increase sales and market share, protect your brand’s profitability and grow brand equity, while helping your brand form emotional connections with and stand out to consumers.