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EURO TRIP WITH SAMSUNG

With more and more Android mobile phones entering the market each year, Samsung needed to defend their posi­tion as market leader after launching their flag­ship product line Samsung Galaxy S*. But how can you hold your market share when you are facing so much compete­tive pres­sure? That’s right – by offering expe­ri­ences instead of discounts. 

Find out below how Samsung managed to not only hold their market share, but even increase it after the RIX Rewards campaigns for the Galaxy S6 and Galaxy S7 across the Baltics, Ukraine, Russia, Czech Republic and Slovakia. 

WHAT WERE THE GOALS?

Shortly after launching the respec­tive Galaxy S6 or Galaxy S7 model, Samsung wanted to make sure they meet their launch sales target. However, since the mobile phone space is getting more crowded every year with manu­fac­turers such as Huawei, Xiaomi etc. gaining trac­tion, increasing brand loyalty was also a major objec­tive. 

Meet Launch Sales Targets

Samsung set some tough launch sales targets for them­selves for the Galaxy S6 and Galaxy S7 mobile phones.

Hold Market Share

Especially after launching new prod­ucts, keeping market share is a must.

Attract Attention

The usual sales promo­tions, such as discount promo­tions are just not strong enough to attract enough atten­tion.

Brand Loyalty

Tying the customer to the brand through an emotional expe­ri­ence was another goal that had priority.

WHAT WAS THE REWARD?

We deliv­ered a reward we knew the target group would love: A city trip to any of Europe’s major cities.

All the customers had to do is buy the new Samsung Galaxy S* mobile phone, choose a city they would like to fly to and send proof of purchase. Et voilà, as they say in Paris, let the Euro Trip begin.

With the help of the landing page flywithsamsung.com the redemp­tion was as easy as 1, 2,3.

WHAT WERE THE RESULTS?

Due to the strong campaign message and value propo­si­tion to customers, Samsung received more in-store display space for their POS mate­rial. They were able to consid­er­ably increase sales in both campaigns and increase their market share sustain­ably.

The feed­back from customers was over­whelming. Many customers thanked the brand on their social media chan­nels for giving them the oppor­tu­nity to see Europe and the smooth fulfil­ment.

Both post-launch campaigns were cele­brated as a great success in terms of both track­able figures and feed­back.

Increased display space at retailers
Exceeded launch sales targets
Word of mouth
Overwhelming positive feedback

WHAT DID CUSTOMERS SAY?

After receiving their flight we asked customers for some feed­back. See some of the comments below.

I like trav­el­ling a lot. I could not ever imagine that Samsung would have a promo­tion like this. It was an unex­pected surprise for me. I want to visit all the sights of London.

I wanted to visit Norway for a long time. I plan to walk around the city and visit the fjords.

This is my dream come true to visit Paris. Thank you Samsung!

The way this promo­tion was handled is the confir­ma­tion of Samsung’s reli­able repu­ta­tion!

My flight offer was Madrid, the only European city I have never been before. I am very happy with the desti­na­tion.