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FLY WITH GOPRO

In 2019 we part­nered with the action camera giant GoPro in Germany and Russia to deliver an enticing offer to push the sales of their Hero7 product right before the launch of the Hero8. As the GoPro audi­ence loves to travel inter­na­tion­ally, free flights were sure to catch poten­tial customers’ atten­tion. 

Find out more about the goals, steps and results of the campaign below. 

WHAT WERE THE GOALS?

Shortly before the launch of its successor Hero 8, GoPro wanted to raise interest for the Hero 7 product line in Germany and Russia. The reward campaign was, there­fore, tied to the purchase of a GoPro Hero 7 Black.

As the Nr. 1 action camera brand glob­ally, GoPro has a great online pres­ence on social media. For GoPro increasing engage­ment in their social chan­nels is always one of the company’s primary goals.

Standing Out

Offering a unique and different promo­tion with a „wow effect“

Social Media Engagement

Foster customer engage­ment by offering a promo­tion which has poten­tial to be easily shared and recommended​

Brand Experience

Make people take their GoPro on a memo­rable journey by bundling the product with a travel incen­tive.​

Sales

Increase sales for the Hero 7 action camera, that was on the end of its life­cycle without the use of discounts.

WHAT WAS THE REWARD?

The Free Flights reward seemed to be the most suit­able reward for GoPro as it perfectly aligns with the wander­lust of action camera customers.

For any purchase of a GoPro Hero 7 Black customers got a free return flight.

  • 6 depar­ture airports
  • 38 desti­na­tions
  • Including airport taxes
  • Redemption via www.flywithgopro.com

WHAT WERE THE RESULTS?

The campaign was a full success. The sales results were on par with discount campaigns GoPro ran before, which is a clear indi­cator that consumers are willing to pay more for a product that is bundled with an expe­ri­ence.

The social engage­ment was higher than anything GoPro has seen before on similar campaigns on their social media chan­nels.

GoPro could success­fully sell their run-out model at the full price before the launch of its successor and gain a ton of aware­ness and some new loyal customers on the way.

Increased Visibility & Awareness
100% Increase in Social Engagement
0% Complaints or Issues
Reached All Sales Goals

HOW DID THE CAMPAIGN LOOK?

GoPro’s Marketing team ran a fantastic campaign with clear commu­ni­ca­tion and visu­ally appealing artwork. The commu­ni­ca­tion was highly focused on owned media chan­nels, such as their website, newslet­ters, social media chan­nels etc. However, POS mate­rials were also distrib­uted and the campaign was promi­nently shown on In-Store TVs and placed in retailer’s own mailouts.