Fast Moving Consumer Goods
WorldÂwide ReferÂences
During the free flight campaign buying behavÂiour was changed to a pantry stocking with customers buying 6 bottles of the Stoneleigh brand. not only growing volume but taking share away from our competiÂtors.
Emily Sharp
Pernod Ricard
Buy a 6‑Pack of Warsteiner and receive a 2‑for‑1 action event as reward.
Bundle Sales: +27%
ROI: 15x
Buy a Pepsi and win 2 flights every hour. Bottles were equipped with winning codes (printed into the cap).
Social EngageÂment and
AwareÂness +37%
Focus on
Pernod Ricard
Campaign backÂground
Increase market share and brand awareÂness of the Stoneleigh brand on the Australian market with an innoÂvÂaÂtive incenÂtive that captures consumer’s imagÂiÂnaÂtion with a free flight voucher.
Results in 30 Days
- Sales: +500,000$
- Bundle Sales +200%
- Pantry stocking
- Market Share: +25%
Successful Campaigns / CounÂtries
- Stoneleigh Wine bundle in Australia
- Malibu Lucky Code in Germany
- Full range 3 bottle bundle in SwitzerÂland
During the free flight campaign buying behavÂiour was changed to a pantry stocking with customers buying 6 bottles of the Stoneleigh brand.
Not only growing volume, but taking share away from our competiÂtors.
Emily Sharp | Pernod Ricard
Elevate Your Brand.
RevoÂluÂtionize, MaxiÂmize and OverÂcome!
Experience the revoÂluÂtionary Buy & Fly promoÂtion, offering excepÂtional value through free flight vouchers, delve into the dynamic realm of gamiÂfiÂcaÂtion for deeper customer engageÂment, and discover the personÂalÂized jourÂneys of our travel portal.
