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Fast Moving Consumer Goods

Worldwide References
Purchase 6 wine bottles (sales bundle) and get a free return flight.
Increase of
bundle sales: +200%
During the free flight campaign buying behaviour was changed to a pantry stocking with customers buying 6 bottles of the Stoneleigh brand. not only growing volume but taking share away from our competitors.
Emily Sharp

Pernod Ricard

Buy a 6‑Pack of Warsteiner and receive a 2‑for‑1 action event as reward.

Bundle Sales: +27%
ROI: 15x
Buy a Pepsi and win 2 flights every hour. Bottles were equipped with winning codes (printed into the cap).
Social Engagement and
Awareness +37%

Focus on

Pernod Ricard

Purchase 6 wine bottles (sales bundle) and get a free return flight.
Increase of
bundle sales: +200%
Campaign background

Increase market share and brand aware­ness of the Stoneleigh brand on the Australian market with an inno­v­a­tive incen­tive that captures consumer’s imag­i­na­tion with a free flight voucher.

Results in 30 Days
  • Sales: +500,000$
  • Bundle Sales +200%
  • Pantry stocking
  • Market Share: +25%
Successful Campaigns / Countries
  • Stoneleigh Wine bundle in Australia
  • Malibu Lucky Code in Germany
  • Full range 3 bottle bundle in Switzerland

During the free flight campaign buying behav­iour was changed to a pantry stocking with customers buying 6 bottles of the Stoneleigh brand.

Not only growing volume, but taking share away from our competitors.

Emily Sharp | Pernod Ricard

Elevate Your Brand.

Revolutionize, Maximize and Overcome!

Experience the revo­lu­tionary Buy & Fly promo­tion, offering excep­tional value through free flight vouchers, delve into the dynamic realm of gami­fi­ca­tion for deeper customer engage­ment, and discover the person­al­ized jour­neys of our travel portal.