Retail & Shopping
Worldwide References
Spend a min. of 100 EUR and get a guaranteed European Free Flight.
Avg. basket value: +28%
Particip. Countries: 7
Spend a min. of 2000 SAR and get a guaranteed Free Flight.
Sales Volume: 110%
avg. basket value: +35%
Spend a min. of 750 SAR and get a guaranteed Free Flight.
Generated Sales Volume:
+40 Mio SR / +10Mio $
Spend 200 AED (€ 47) in school supplies and receive a free flight.
Sales Increase: +300%
MyClub Sign-ups: +15%
Buy a pack of sandwiches, play a scratch card game (score a goal) and win exciting football rewards.
Sales Increase: +12%
Social Views: +500‘000
Focus on
Zalando
Spend a min. of 100 EUR and get a guaranteed European Free Flight.
Avg. basket value: +28%
Particip. Countries: 7
Campaign Objective
Increase sales with a campaign run in several countries across Europe to maximize the impact, promoted through Zalando’s own e‑commerce platforms.
3 Campaigns
- Spend min. 100€ to receive a Free Flight Voucher
- Spend min. 100€ to receive a 2 for 1 Valentine’s dinner
- Spend min. 50€ to receive a Christmas tree
Results
- Average Basket Value: +35%
- Serviced Customers: +300,000
- Average ROI: 14x
Participating Countries
Germany, Switzerland, Italy, Austria,
Netherlands, Belgium and Sweden
Campaign ran in 7 countries
simultaneously with native
speaker customer support
Focus on
Sunglass Hut
Campaign Background
- Theme: 50 Years Anniversary Campaign
- Spend a min. of 200$, spin and win — everyone is a winner
- Objective: Increase ATV & AUR & Conversion +1.5 pp
Results
- ATV increase from 6% to 10% (and vs 7.4% on comparable cluster of stores)
- Strong rewards with each having a high value (above the price of a RB pair)
- Conversion: +26%
- Net Sales: +10% (incremental +550K$)
- ROI: 12x
Participating Countries
15 top doors accross 4 countries:
UAE, KSA, Egypt, Jordan
Achieving $550k of incremental sales by offering 9 incredible rewards tailored to each country
Focus on
Rodilla
Buy a pack of sandwiches, play a scratch card game (score a goal) and win exciting football rewards.
Sales Increase: +12%
Social Views: +500‘000
Campaign Background
Hit by COVID, Rodilla Restaurants leveraged the EURO 2020 to engage users in an exciting scratch & win game.
Objectives
- Incremental sales to sandwich packs
- Category growth for Wraps
- Pre-COVID Sales target
Results
- Sales Volume: +$1Mio
- Sales Increase: +12%
- Social Media Views: 500‘000
- Social Media Interactions: 120‘000
- Outperformed avg. influencer campaigns
Leveraging the EURO to create EUROdilla made us exceed all our objectives, lifting us back and beyond pre-COVID numbers. Great teameffort
with RIX on and off the pitch.
Jorge Lucas | Marketing Manager | Brand & Innovation
Elevate Your Brand.
Revolutionize, Maximize and Overcome!
Experience the revolutionary Buy & Fly promotion, offering exceptional value through free flight vouchers, delve into the dynamic realm of gamification for deeper customer engagement, and discover the personalized journeys of our travel portal.
